DEMONSTRATION
The Intangible Experience
Challenged to bring its multifaceted software to life, Siemens Medical Solutions USA Inc. turns to an imaginary grandmother and doubles its leads from the previous year.

PARTNERSHIP
Room For Rent
Faced with years of the same stagnant sales returns, Randy Lee sells IBM Corp.’s exhibit space to its strategic partners, practically doubling his budget and increasing show-related sales by nearly 500 percent.

PHOTO GALLERY
Hard Copy
To support its corporate tagline, “The New Business of Printing: More ways to Profit,” Xerox Corp. erects a 35,000-square-foot exhibit at PRINT 05, showcasing the breadth and depth of the company’s offerings.

QUIZ
Code or Counterfeit
Every trade show venue has its own set of rules and regulations. Test your knowledge of regulations at Chicago’s McCormick Place in this month’s quiz.

PORTFOLIO
Rockin’ Chairs
Check out six aesthetically pleasing seats with the perfect balance of form and function.

PROMOTIONS
Multipurpose Mailer
Thanks to an innovative personalized mailer, XMPie Inc. generates buzz, qualifies leads, and demonstrates its software — before even setting foot on the trade show floor.