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EXHIBITOR Magazine
April 2007 — Contents
DEPARTMENTS:

Knight Errant
Stunts and Sensibility


Help
Decision Makers
Plus: Drayage Costs Promotional Measurement


Exhibiting 101
Last-Minute Shipping


Ask Dan
How Can I Improve my Negotiation Skills?


Ideas That Work
Showing Their Metal
Plus: Leg Room, Coaster to Coaster, and more



Plan B
After Further Review



New Tools
Check out the industry's hottest new products


Archive
Sorry, Wrong Number





INDUSTRY HISTORY
10 Ideas that Changed the Trade Show Industry
See just how far trade shows have come thanks to contractors with courage, billionaires with chutzpah, and geniuses with geometry who turned the industry upside down.


REPORTING
How to Write a Trade Show Annual Report
Xerox Corp.’s Joshua Stevens explains how compiling a trade show annual report can bring you recognition, improve your program, generate corporate buy-in, and even raise your salary.




PHOTO GALLERY
Under One Roof
Weyerhaeuser Co. consolidates booths into a single exhibit property for the International Builders’ Show.

RESEARCH
Trade Show Trends
Do trade shows attract real buyers? How much time do attendees spend in the exhibit hall? Exhibit Surveys Inc.’s annual report answers these questions and more.



CASE STUDY
Exhibit in Overdrive
Florida Power and Light Co. goes full throttle, revving up 25 percent more qualified leads with a NASCAR-inspired video game and a racecar-themed booth redesign.

PORTFOLIO
Floor Dècor
Six examples of smart booth flooring that direct traffic, communicate key messages, and complement the overall design aesthetic of their respective exhibits.


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Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.