PORTFOLIO
Dividers That Conquer
Tired of tedious exhibit walls? Bored by your barriers? Don’t settle for so-so supports and allow yourself to be walled in by traditional structures. Take inspiration from these six off-the-wall options.

LEAD MANAGEMENT
Follow My Lead
According to the Center for Exhibition Industry Research, 79 percent of trade show leads go unfulfilled. Here are nine ways to increase lead fulfillment and protect the value of your trade show program.

PROMOTIONS
Overcoming the Fear Factor
Cobius Healthcare Solutions LLC addresses attendees’ fear of change by focusing its exhibit on people — not products — and grows leads by 262 percent.

QUIZ
Masters of Disaster
From natural disasters to world wars, convention centers have had more catastrophes per square foot than “The Poseidon Adventure” and its sequels combined. See if you can match the cataclysm to the corresponding convention center in this month’s quiz.