CASE STUDY
Procurement: How Hewlett-Packard Cleaned Up a Dirty Word
Hewlett-Packard Co.’s marketing and procurement departments pair up to centralize and consolidate its trade show vendors program.

PHOTO GALLERY
Capturing the Elusive Cool
For its annual invitation-only gala at the Electronic Entertainment Expo (E3), Sony Computer Entertainment America Inc. created a 200,000-square-foot outdoor experience featuring a buffet-of-the-bizarre.

QUIZ
Unconventional Wisdom
Just how well do you know our nation’s convention centers? Test your knowledge in this month’s quiz.

SPEAKING OPPORTUNITIES
Inside Secrets of the Blah-Blah Speakerhood
Eight industry insiders share secrets on how to score coveted trade show speaking opportunities.

PORTFOLIO
Product Placements
Take a lesson from the grocers, and derive your inspiration from these six examples of effective trade show product displays.

RESEARCH
State of the Industry
When someone asks us, “How’s the trade show industry doing?” we rarely have a concrete, research-based answer –– until now. Thanks to the Second Annual CEIR Index, the answer is: “Things are looking up.”