CASE STUDY
Time of Possession
Komatsu America Corp. uses a series of sports-themed activities to keep attendees inside its exhibit at Conexpo-Con/Agg 2005, doubling sales leads in the process.

Quiz
The Long and Short of It
Trade shows have a dialect all their own. Test your industry knowledge by trying to decipher some popular acronyms.



RESEARCH
State of the Industry
Last year was a good year for trade shows, with eight of 11 industry sectors recovering to surpass year 2000 performance metrics. Highlights from the Third Annual CEIR Index indicates that things are looking up for almost everyone.



PHOTO GALLERY
Soft Sell
Sucampo Pharmaceuticals Inc. and Takeda Pharmaceuticals North America Inc. launch a new product at Digestive Disease Week.



DIRECT MAIL
Lumpy Mail Gets Read
Judy Baker Neufeld presents tips and techniques to help you take your company's pre-show mailers to the third dimension.



PORTFOLIO
Fabric Mavericks
Thanks to tension fabrics, today's exhibits can be softer than a down pillow and curvier than Anna Nicole Smith. Check out six examples of companies using fabric for everything from walls and ceilings to performance art.