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EXHIBITOR Magazine
Feb. 2007 — Contents
DEPARTMENTS:

Knight Errant
Thump On


Help
Portable Exhibits
Plus: Double-Deck Pricing


Exhibiting 101
Like a Good Neighbor


Quiz
Let's be Frank



Ideas That Work
Pretty in Pink
Plus: Get Hammered, Buried Alive, and more


Ask Dan
How Can I Improve My Listening Skills?


Portfolio
It's Show Time


Plan B
Boxed Lunch



New Tools
Check out the industry’s hottest new products


Archive
The Big Picture



ALL-STAR AWARDS
Exhibitor Magazine's Ninth Annual All-Star Awards
Honoring the individual accomplishments of trade show exhibit managers.

SHOW SELECTION
This is a Test
LexisNexis’ Karen Lynam creates a show-organizer interview form to gather critical show-selection data and provide insight into show management’s level of service.




STAFF INTERACTION
Face-Time Redesign
Tellabs Inc.’s Matt Hassett implements a four-part plan that increases his staff-interaction rate at the Globalcomm 2006 show — and doubles sales leads in the process.



STAFFING
The Power of Praise
Vicki Carlew and Jill Wilder take a leap of faith and turn Cerner Corp.’s booth over to 83 customer evangelists, contributing to a 22-percent increase in leads.



PARTNERSHIP
Pay to Play
Secure Computing’s Karen Carey charges partners to staff her exhibit, supplementing her budget, doubling leads, and sending ROI through the roof.



EXHIBIT DESIGN
Just What the Doctor Ordered
Christine DiDomenico resuscitates Purdue Pharma L.P.’s trade shows with a customer-made approach to redesigning the company’s exhibit.



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