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EXHIBITOR Magazine
Jan. 2007 — Contents
DEPARTMENTS:

Knight Errant
IP on the Rocks


Help
Booth Staff
Plus: Press Coverage, Build and Burn


Exhibiting 101
The Ins and Outs
of I&D


Ideas That Work
Cashing In
Plus: A Sharper Image, Upstaging Competitors, and more


Ask Dan
What Suggestions Do You Have to Make Sure I Recruit the Best Team?


Trade Show Bob
The Anthony Experience


Plan B
Mistaken Identity



New Tools
Check out the industry’s hottest new products


Archive
Kraft's Dairy Air



CASE STUDY
Recipe For Success
ProQuest Information and Learning savors the flavor of success with an exhibit that tantalizes attendees’ taste buds and generates an 86-percent increase in leads.


QUIZ
Burning Questions
Take this month’s 12-point fire-regulations quiz to determine if you’re a pyro expert or maybe mildly fire-retarded.



GRAPHICS
Cut It Out
Time to trim the fat? Ten experts weigh in with tips and techniques to help you cut graphics costs without drawing blood.



PHOTO GALLERY
Best in Showroom
Miele Inc. teams up with Avalon Exhibits Inc. and Art of Area Design LLC to design an exhibit inspired by New York’s über-cool Soho district.



TECHNOLOGY
Bait and Pitch
Fish Software Inc. gives top prospects an educational product demonstration that begins with a high-tech lure once used to battle the Nazis.





PORTFOLIO
Light Conversation
Light fixtures are the diamond earrings of exhibit design, ratcheting up any ensemble with a touch of sparkle. Check out six creative fixtures that prove lighting is an exhibitor’s best friend.



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Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.