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EXHIBITOR Magazine
June 2006 — Contents
DEPARTMENTS:

Knight Errant
The Geometry of Community

Help
Graphic Design. Plus: Press Kits and Tipping

Ideas That Work
Underwear Affair. Plus: News Flash, Ask the Attendees, and more

Exhibiting 101
Shipping Myths and Hidden Fees

Plan B
Once Upon a Tree

New Tools
Check out the industry’s hottest new products.

New Properties
$2 Million in New Exhibits

Ask Dan
Why is my "telling it like it is" attitude getting me in trouble?

Archive
Possum is Patriotic

DESIGN
Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair, the city’s new Fiera Milano/Rho complex, and the trends shaping international exhibit design.

QUIZ
This May Be Too Graphic
Test your knowledge of graphics-related terminology in this month’s quiz. Before you know it, you and your designer will be having an art-to-art talk.

CASE STUDY
Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground.

PHOTO GALLERY
Pressed for Space
Heidelberg USA Inc. condenses its parent company’s mega exhibit from Drupa 2004, a mega-presence that consumed two halls and several hundred thousand square feet, into a 280-by-290-foot space at PRINT 05.

PORTFOLIO
Step Right Up
Most people think staircases are strictly functional features of a double-deck exhibit. Here are six examples that elevate both attendees and exhibit design

PRESENTATIONS
Game Show
Hewlett-Packard Development Co. L.P. marries its conservative approach to trade shows with the bells and whistles for which its new acquisition is known.

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