Global Exhibiting Over Here, Over There Before you tackle international exhibiting, you’ll want to compare U.S. and European practices.
Exhibit Design Color Trends of 2003 The color of an exhibit sets the tone for a customer’s experience. Have you considered using Damson, Quail, or Stretch Limo?
Exhibit Design The One-Word Exhibit A children’s book inspires designer Mitchell Mauk’s newest exhibit for SOLA International.
Events Vrooom Harley-Davidson’s 100th anniversary party celebrates its machines, its culture and its eclectic tribe of loyal customers.
Road show First, Pick a Disease Doctors Without Borders converts 99 percent of its road show visitors by turning a cause into an experience. Their Secret? Make them sick.
Events Corporate Guide to VIP Attendance Use Hewlett-Packard’s 3-part attendance strategy to lure busy executives and important customers to your private corporate events.
