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EXHIBITOR MAGAZINE MARCH 2004
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Portfolio
Sitting Pretty

Seats are the silk scarves of exhibit furniture. Here are six seats that prove it pays to accessorize.


Promotion
It’s Hard to Ignore a Man on Fire

Extreme trade show demos can be dangerous. But the greater the risk, the greater the payoff.


Promotion
Exhibitor Lounge Act

What do you do when your best prospects at a trade show are the exhibitors? Sponsor an exhibitor lounge.


Photo Gallery
Sunshine State of Mind

Terranova storms the 2003 ICSC Leasing Mall show with tchotchkes from the sunshine state.


Exhibit Design
Controlled Access

Hewlett-Packard creates an exclusive exhibit for high-level executives and pre-qualified attendees at ITU Telecom World 2003.


Budgeting
Fourteen Last-Minute Budget Busters

Corporate event planner Mark Cheplowitz identifies unexpected expenses that can blow your budget.


Events
Learn to Talk to Anyone in 10 Minutes or Less

Best-selling author Susan RoAne offers a crash course in networking.


Events
Inflatables

Ten ways to use inflatables at your next corporate event.


Events
One for the Road

Jack Daniel’s takes its distillery to more than 22,000 cowboys and bikers.


Events
Famous Movie Venues

“Drama,” said Alfred Hitchcock, “is life with the dull bits left out.” The dull bits in your event will be gone with the wind if you hold them in these venues.


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EXHIBITOR MAGAZINE
DEPARTMENTS:
Knight Errant
Learn More, Guess Less

Help
Marketing to Existing Customers, and more.

Ideas That Work
Speaking Their Language, and more.

Exhibiting 101
Installation: The I in I&D

Plan B
Show-Floor Slaying

New Properties
$78,000 in New Exhibits

History
Thirst Come, Thirst Served

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