ALL-STAR AWARDS
EXHIBITOR Magazine's
Eighth Annual All-Star Awards
Honoring the individual accomplishments of trade show exhibit managers.

SPONSORSHIP
Feed the Bottom Line
Aj Thakker reinvents Farm Credit Canada’s trade show sponsor-ship program to harvest a 50-percent increase in sales and what literally amounts to a hill of beans.

COST CUTTING
Pocket Change
Michael Mecham of Levi Strauss & Co. increases the effectiveness of his trade show program despite a 69-percent reduction in his budget.

TECHNOLOGY
Follow the Lead…Fast
Brad Barnes of G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time from three weeks to a mere three seconds.

PROMOTION
Buzz on a Budget
Tracie Hugley uses cocktails, contests, and foam dinosaurs to generate buzz. Thanks to her creative promotions, 80 percent of show attendees interact with GeoLearning Inc.’s brand.

EXHIBIT DESIGN
A Model Plan
Paul Shelton’s “little” idea saves Astec Inc. big money at CONEXPO-CON/AGG — and doubles sales leads in the process.