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EXHIBITOR Magazine
March 2007 — Contents
DEPARTMENTS:

Knight Errant
The Evolution of a Trade Show


Help
Staffing Requirements
Plus: Show-Management Personnel

Exhibiting 101
Right on Time


Quiz
Are You Normal?


Photo Gallery
The West Wing


Ideas That Work
Robot Wars
Plus: Pillow Talk, Sticky Business, and more


Ask Dan
How Can I Steer Clear of Office Politics?


Plan B
Under Lock and Key



Trade Show Bob
Don't Have a Cow


Archive
The Other Breakfast of Champions



GLOBAL VENUES
International Exhibiting Guide
A panel of experts from around the world offers facts and tips to help you exhibit in China, Mexico, and the United Arab Emirates.


BOOTH TRAFFIC
While You Wait
Learn how line-management techniques can help you decrease attendees’ perceived wait time, allowing you to capitalize on your captive audience.

CASE STUDY
The $866 Exhibit
Trade show virgins exhibit on a chicken wing and a prayer, turning $866 into an eye-catching exhibit, and bringing a reality-TV dream to finger-licking fruition..

EXHIBIT DESIGN
Eco-Friendly Exhibiting
From bamboo floors to Kirei-Board panels, eco-friendly building materials are slowly but surely making their mark on the trade show floor.
GIVEAWAYS
What About Bobbleheads?
Jim Brodo’s 7-inch-tall salesmen create a tradition that builds name recognition and increases sales leads by 1,367 percent.

PORTFOLIO
Over the Top
Looking to add extra interest to your exhibit? We compiled six unique ceilings to demonstrate the design potential of overhead accents.



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Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
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