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EXHIBITOR Magazine
May 2006 — Contents

Editorial
Why Designers Need Branding

20 Years of Exhibit Design
Volkswagen of America Inc.

Italian Institute for Foreign
Trade and Assopiastrelle


Gira Giersiepen GmbH & Co. KG

Self Promotion
Ueberholz GmbH

Andreas Messerli AG

Design Consistency
Formica Corp.

Duncan Aviation


Wallpaper Magazine

Before and After
DIRECTV Inc.

Island —
Less Than $150/Sq. Ft.

Crumpler USA

Island — $150/Sq. Ft. or More
Formica Corp. 64

Formica Corp.

SCI FI Channel, NBC Universal Inc.


Formica Corp.

Double Deck —
Less Than $150/Sq. Ft.

Sony Computer Entertainment
America Inc.

Design Concept
Schering-Plough Corp.

The Scotts Miracle-Gro Co.

Single Element
Bundesfachschule fuer
Werbegestaltung, Moss Inc.,
Winntech, Microsoft Corp. (Xbox),
The Chrysler Group

ONLINE ONLY
Readers' Choice Award

Teknion Furniture Systems Ltd.


History
Heavy Metal

Introduction
Honoring the world's best trade show exhibit designs.
A Word from Our Judges


Deep-Rooted Design
A 250-year-old olive tree earns German exhibit house Ueberholz GmbH this year’s EDGE Award for Exhibit Design and Graphic Excellence.


Counter Culture

Formica Corp. snags a Gold Award in the Design Consistency category for five brilliant designs by Kuhlmann Leavitt Inc.


It’s Alive!
To illustrate its metamorphosis from ray guns and warp drives to “Amazing Stories” fantasies and “Ghost Hunters” reality shows, SCI FI Channel’s exhibit at Comic-Con International became a giant evolving organism — and beamed up a Gold Award in the process.

Australian Graffiti
Headquartered in Melbourne, Australia, computer- and camera-bag producer Crumpler USA turns to newbie designer Michael Macleod and bags itself a Gold Award for its low-tech, low-budget island exhibit.

Gesundheit!
MJM Creative Services Inc. excuses itself with a Gold Award in the Design Concept category, which honors projects never purchased or fabricated.

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