Cover Story The All-Purpose Small Exhibit The 10-foot exhibit, like the basic black dress, can be easily adapted to accommodate a variety of applications. The trick — accessories and configurations.
New Tools The Future is Here Talking tags, thinking pictures, and floating heads are ready to work your booth today.
Photo Gallery Playing for Keeps The 2003 Electronic Entertainment Expo works an over-stimulated crowd of gamers with over-the-top exhibitry.
Marketing How to Write a Trade-Show Annual Report Xerox’s Joshua Stevens explains how investing four hours of time to compile a trade-show annual report can bring you recognition, improve your program, get corporate buy-in, and even raise your salary.
Research Liquor Liability Alcohol may liven up your event — but it may also leave your company liable if something goes wrong.
Marketing The Cookies ‘n’ Crime Tour It’s no mystery how Court TV used the public’s fascination with forensics to increase a show’s brand identity by 33 percent.
Promotion Kaboom! From walls of fire to indoor blizzards to the scent of grandma’s kitchen on Christmas morning, special effects can add drama and impact to your event.
Industry Event Face the Music Deejays are a hot new way to brand your service or product, instead of the same old song and dance.
