Case Study
The Selling Power of Retro
A car-stereo manufacturer creates an authentic 1950s gas-station exhibit and even gives it a name — Sid’s Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show.

Portable Exhibits
Taming the Wild Portable
Need a better way to manage your portable-exhibit inventory? Here’s how three exhibit managers whipped their portable programs into shape.

Photo Gallery
Comfort Zone
Exhibit Works Inc. brings its studio to the show floor at Exhibitor Show 2004.

Venue Inspection
How to Get the Most From a Venue Inspection
Five corporate event experts share their on-site inspection secrets — from customized checklists to undercover detective work.

Food and Beverage
Lean Cuisine
Is your food budget skinnier than a supermodel? Then follow this smorgasbord of savings tips.

Media Event
Gentlemen, Start Your Mowers
Gold Eagle Co. turns a lawn-mower racing stunt into a kick-grass, 12-year media event — raking in 25-million media impressions annually and a 4-to-1 return on investment.

Invitations
Steal This Invitation…
...and five other ideas sure to kick-start your imagination, entice your invitees, and conjure the spirit of your event long before your guests cross the threshold.

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