BOOTH STAFF
Seven Sneaky Ways Exhibit Staff
Sabotages Your Booth
Everyone says you shouldn’t talk on a cell phone or read the newspaper when staffing an exhibit. But there are several rarely-discussed indiscretions that may be dangerously toxic to your customer relationships.

PROGRAM MANAGEMENT
How I Learned to Say No
and Still Kept My Job
Industry veteran Darby Mason explains how you can take control of your trade show program by setting business rules.

PHOTO GALLERY
Game Time
Microsoft Corp. created a two-story, 50,000-square-foot gaming Oz to debut its new Xbox 360 console at the 2005 Electronic Entertainment Expo (E³).

BUDGETING
Ballpark Budgeting
How do you pull a budget out of thin air? Simple. Here are the stats and formulas you need, including everything from the average cost to rent a forklift to the average cost per square foot for a custom exhibit.

PORTFOLIO
Behind Closed Doors
They may be small, but conference rooms may also be the most important components of your exhibits. Here are six conference rooms that use purposeful, innovative design to deliver a strong message to their captive audiences.