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EXHIBITOR Magazine
Nov. 2006 — Contents
DEPARTMENTS:

Knight Errant
The One Big Question


Help
International Preparedness Plus: Personnel Costs and Outdoor Exhibiting



Exhibiting 101
The Trade Show Circuit


Ideas That Work
The Power of Poo
Plus: Picture Perfect, Ask the Attendees, and more


Ask Dan
How should I handle trouble makers?



Plan B
Not-so-fresh Fruit





New Tools
Check out the industry’s hottest new products



Archive
Take it Outside




COST CUTTING
10 Tips to a Tighter Bottom Line
We compiled 10 of our readers’ top tips to help you crunch your budget and make you look like a star.


PHOTO GALLERY
Classic Fit
Polo Jeans Co. Ralph Lauren combines urban industrial with New England rustic in an exhibit that features distressed accessories, a fabric sky, and 100-year-old planks scavenged from a barn in Pennsylvania.

QUIZ
The Art of the Auto Show
Take a leisurely cruise down memory lane with 11 program covers depicting the history of the Chicago Auto Show. See if you can match each piece of auto-show art with its corresponding year.

EXHIBIT LIGHTING
Let There Be Light-Emitting Diodes
The biggest advance in trade show lighting since the light bulb itself, light-emitting diodes are putting all other lights out. Find out what LEDs can do for your exhibit.

CASE STUDY
The No-Surprise Party
1220 Exhibits throws itself a birthday party and finds that the best present of all is a 71- percent increase in leads and twice as many RFPs compared to 2005.

PORTFOLIO
Loungin’ Around
When it comes to exhibits, your lounge is your living room. Check out six lounges that will catch attendees’ eyes — and eventually their rears.


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Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.