Sizzle Awards Caution: Filling is Hot! EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions.
Sizzle Awards Made In Canada Canada's touring totem pole boosts pavilion traffic to 22 from 15 percent of fair traffic.
Sizzle Awards Crash and Learn A road-race game thrills doctors and more than triples lead generation.
Sizzle Awards Message in a Bottle A prescription-bottle mailer increases attendance by more than 250 percent for less than half the money.
Sizzle Awards Corporate Graffiti Toyota hires graffiti artists to vandalize its Scion automobiles and drive traffic to the new car's web site.
Sizzle Awards The Sardine Solution Untapped in-house talent creates a sardine-themed program that saves thousands and garners a sixfold lead increase.
Sizzle Awards Don't Touch That Dial A portable-radio giveaway and FM broadcast extends messages beyond the booth and show floor.
Sizzle Awards First It Was Orange A quick-change exhibit conjures up 219 qualified leads and an 18-percent e-mail response.
Sizzle Awards The Drug That Wasn't The science behind a product drives booth traffic and boosts product awareness by 20 percent.
Sizzle Awards Oil's Well That Ends Well An 84-year-old company uses an old-fashioned marketing gimmick and a new-age technology to exceed its goals by 600 percent.
Event Management An Event in Three Acts Cemex firms up its corporate message – with actors, dancers, and near naked people in plastic.
Mobile Marketing I Was Abducted by Aliens! To promote a new TV show, the Sci Fi Channel brought alien abduction down to earth – and got results out of this world.
Events Bring Up the Lights Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of event lighting.
Event Management Admit One Adult TiVo lures the press with a 1964 New York World's Fair theme.
