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EXHIBITOR MAGAZINE September 2005 — Table of Contents
BUY THIS ISSUE
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GLOBAL
International Exhibiting Guide
Facts and tips about prominent trade show countries, including Germany, Japan, Russia, and Brazil, from exhibiting experts around the world.

MEASUREMENT
Nine Simple Fixes,
Ten Times the Sales

How Paul Fazio and Martin Smith doubled leads, generated $4 million worth of orders, and maybe reinvented the way exhibitors exhibit...forever.

QUIZ
What's Watt?
From gobos to fresnels, see if you can identify lighting tools based on their pictures and descriptions in this month’s quiz.

DESIGN

Euroshop 2005: Bubble Wrap, Gummy Bears, and an Olive Tree
The most innovative, bizarre, and trend-setting design ideas direct from Düsseldorf, Germany.
More from EXHIBITOR Magazine
Classifieds - Displays for sale, job listings.
Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
DEPARTMENTS:
Knight Errant
Welcome to the Neighborhood

Help
Presentations. Plus: ADA Act, Show Selection, and more.

Exhibiting 101
Trade Show Safety and Security

Ideas That Work

Heart-Warming Exhibit
Plus: Portable Printer, Rock On, and more.

Plan B
Trojan Horse
Plus: Geometry Problems

New Tools
The industry’s hottest
products.

New Properties
$2 Million in New Exhibits

Ask Dan
How do I manage technology and my job without losing my cool?

History
Home, Sweet Bombproof Home