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EXHIBITOR Magazine
April 2008 — Contents
 
 
DEPARTMENTS

Editorial
Trade Show Audits: Time
for Real Pain


Help!
Promotional Giveaways
Plus: Freelance Arrangements & Lighting Advances


Ask Dan
Critiquing the Sensitive


Ideas That Work
Head’s Up
Plus: Must-See TV, Open Wide, and more


Exhibiting 101
Food on the Floor


Portfolio
Display Must Go On


Quiz
What Kind of Fool am I?


Plan B
Keys to Success

New Tools
Check out the industry’s hottest new products

Archive
Twine and Punishment


research
Trade Show Trends
While trade shows continue to prove effective, the cost to attract attendees has never been higher. Get the latest stats from Exhibit Surveys Inc.’s annual Trade Show Trends report.



green exhibiting
HP’s Lean, Green Exhibit Machine
To clean up its act for the 2008 International Consumer Electronics Show, Hewlett-Packard Co. redesigns its exhibit — and leaves competitors Green with envy.



press kits
Trash-Proof Press Kits
Be inspired by seven effective press kits and the innovative elements they used to propel their companies’ messages off the show floor and into magazines around the world.



graphics
$3,000 Typo
As it turns out, an ounce of prevention is worth about $3,000. This step-by-step guide demonstrates the financial consequences associated with correcting a typo in three graphics-replacement scenarios.



case study
Coming Out of Hiding
Mossy Oak Inc. takes aim at attendees and licensees with a campfire-themed exhibit and three-part presentation strategy, generating a 130-percent increase in booth traffic.



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