photo gallery
Om on the Range
An eclectic mix of natural materials comes together in peace and harmony for Prana Inc. at the Outdoor Retailer Summer Market.





case study
Olfa’s Retro Fix
Utility-knife maker Olfa Corp. sticks it to the competition with a series of integrated programs that decrease its cost per lead by 85 percent over two years.





research
Trade Show Trends
Are you concerned about the future of face-to-face marketing? Ever wonder if exhibiting even impacts attendees’ purchasing decisions? Check out the results from Exhibit Surveys Inc.’s annual Trade Show Trends report to find out if trade shows are still worth the investment.





Budget
Nip/Tuck: 54 Ways to Cut Your Costs
When it comes to slicing your trade show budget, forgo the hatchet in favor of the scalpel. We’ve polled 20 industry movers and shakers to get their tips on how to trim the fat without lacerating your program’s lifeline.





portfolio
Public Displays of Perfection
Six companies exploit the voyeuristic nature of attendees by elevating their product displays from pedestrian showcases to full-on works of art.