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EXHIBITOR Magazine
August 2007 — Contents
 
 
DEPARTMENTS:
 

Knight Errant
Getting to Green

Help
PowerPoint Presentations
Plus: Exhibit Previews


Exhibiting 101
Breaking the Rules


Ask Dan
Telling Your Boss You Have Work To Do


Ideas That Work
Firing Up the Crowd
Plus: A Sweet Ending, Raise a Glass, and more

Plan B
Gong Fu Snafu



New Tools
Check out the industry's hottest new products


Archive
Pop Culture

Photo Gallery
Radio Active
Etón Corp. turns to basic black and white to highlight its new line of radios and attract attendees to its booth at the 2007 International Consumer Electronics Show.



Giveaways
How Green Are Your Giveaways?
From wind-up flashlights to paper you can plant, we've gathered 12 eco-friendly promotional items that prove going Green is easier than you think.



rental
Rental Report
Can’t decide if rental is right for you? Our comprehensive guide breaks down the benefits, drawbacks, and costs of renting your company’s next exhibit.



quiz
Faux Show?
Foreign affairs can be tricky — just ask our president. Test your international trade show knowledge with this month’s quiz.




 Case study
Health-Care Honky Tonk
Healthcare Management Systems Inc. triples leads by tapping into country kitsch at the Healthcare Information Management Systems Society show.



 portfolio
De-Briefing Rooms
Need to seal the deal? These six conference rooms are the perfect place to escape the show floor and get down to business.




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