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EXHIBITOR Magazine
August 2009 — Contents
 

 
DEPARTMENTS

Editorial
Yes, SIR



Help!
Lighting Terms
Plus: Bundling, Liability and Insurance



Ask Dan
Delegate your Duties



Ideas That Work
The Early Bird Gets
the Discount
Plus: Gypsy Tea Room,
A Perennial Favorite,
and more



Exhibiting 101
The Rules of the Game




Plan B
Sandpaper Solution



Archive
Pop Star



product design
Exhibitor Magazine’s First Annual Product Design Awards
Honoring excellence in exhibit- and event-related product design.




technology
Trade Shows 2.0
A Web 2.0 primer, covering six social media tools. Learn how each can be incorporated into your exhibit and event program to help you connect with attendees in new, tech-savvy ways.




portfolio
Great Divides
Good walls keep people in — better walls give them something to look at. We’ve compiled six examples of exterior walls that go above and beyond simple structures and become artistic statements.




case study
Come One, Come Few
Agfa Graphics N.V. takes issue with the phrase “the more, the merrier,” and instead implements a “no tourists” strategy that consists of customer-pampering activities and an in-booth auction — an approach that generates more than $166 million in show-related sales.




literature
Paper Cut
You don’t have to make sweeping changes to your exhibit program to become more eco-friendly. Check out how five exhibitors retooled their approach to printed collateral literature, decreased waste, and saved a little green in the process.






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