event awards
EXHIBITOR Magazine's Seventh Annual Corporate Event Awards
Honoring excellence in event-marketing strategy and execution.





Pullmantur Stays Afloat
To buoy its customer database and increase cruise bookings, Spanish company Pullmantur S.A. embarks on a multicity tour that provides attendees with a bona fide cruise experience and generates 9,100 new leads.







No Client Left Behind
Exhibit and event firm Czarnowski lets its clients set the agenda for an educational forum that focuses on trends in face-to-face marketing. In the process, the customer-centric event strategy strengthens client relationships and generates $200,000 in revenue.







Sip and Learn
To grow market share, The Robert Mondavi Winery tours the country with an event that pairs wine tastings with educational sessions.







Defying Reality
Cisco Systems Inc. increases attendance at its user conference by incorporating a virtual version.







P.F. Chang’s On-Par Event
Looking to increase its loyalty-program enrollment, P.F. Chang’s China Bistro Inc. leverages its relationship with a little-known PGA golfer for an event that garners a 20-fold increase in program membership.