event awards
EXHIBITOR Magazine’s Eighth Annual Corporate Event Awards
Honoring excellence in event-marketing strategy and execution.








Sync City
With its annual users’ conference in need of life support, SAP AG resuscitates the event with a revamped virtual version, educational sessions, and social-media components.










Nano's Big Adventure
Tata Motors Ltd. maps out a 9,000- mile trek across India to spread the word that the world’s cheapest car — the Nano — is finally available for immediate purchase. The journey draws more than 25,000 people to associated events and hauls in 5,688 leads.










East Meets West
Volkswagen Group of America Inc. engineers a pair of bicoastal launch events to unveil its new 2011 Jetta, with each event tailored to a unique target audience.









A Loaf Affair to Remember
Tillamook Cheese Inc. embarks on a 500-stop tour that results in 548,680 consumer interactions.










Samsung Stakes Its Claim
Samsung Electronics Co. Ltd. stages a Times Square spectacle featuring The Black Eyed Peas and “Avatar” director James Cameron. The resulting event rivals New Year’s Eve in scope and garners 2.4 billion media impressions.