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EXHIBITOR Magazine
December 2008 — Contents
 

 
DEPARTMENTS

Editorial
The Scalpel or the Hatchet


Help!
Program Justification
Plus: Net-Promoter Score


Ask Dan
Finding a Better Career


Ideas That Work
Product Runway
Plus: Balloon Drop, That’s
a Wrap, and more


Exhibiting 101
Lost in Transportation


Trade Show Bob
Where's the Beef?


Quiz
Closed for the Holidays


Plan B
If the Pants Don't Fit...


New Tools
Check out the industry’s hottest new products


Archive
Hello, Dollies


case study
Intel’s Inside-Out Experience
Intel Corp. attracts 26,000 attendees to its exhibit with a series of hands-on in-booth activities and a concurrent off-site event.




technology

Weird Science
From thermosensitive chairs to androids, these space-age exhibit solutions would make even William Gibson proud.




photo Gallery
Work of Art
The psychedelic shapes and shades of the ‘70s make an encore appearance in a Karim Rashid-designed exhibit for Deutsche Bank AG.




Testimonials
Testimonial Tactics
Learn how 11 companies turned customer testimonials into exhibit-marketing gold, and how you can adapt one of their six time-tested strategies.





case study
Once Upon a Trade Show...
EWI Worldwide drafts a Mad-Libs-themed integrated program that spins a storied tale of connections between its staff and its booth visitors.





Portfolio
Small Package, Big Presence
We’ve compiled 12 examples of companies that pack a powerful punch with their 10-by-10- and 10-by-20-foot exhibits, leaving a memorable impression despite their relatively small footprints.



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Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Trade Show History Photo Archive - A collection of images from trade shows of yesteryear.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.