technology
Weird Science
Science fiction becomes reality with 17 new gadgets — from see-through stone to nuclear batteries — that have the potential to influence the way you exhibit.






photo gallery
Hot and Cold
To highlight the differences in design between its Delta and Brizo product lines, Delta Faucet Co. splits its booth down the middle and creates two distinct exhibit spaces at last year’s Kitchen/Bath Industry Show & Conference.







scent marketing
What's That Smell?
Follow your nose to an innovative sensory-marketing trend making waves on the trade show floor. Five companies infuse a little scent into their exhibit programs to lure visitors into their booth and extend their stay.







case study
Lemon Heads
By turning lemons into lemonade, Steelhead Productions creates a tongue-in-cheek integrated marketing program that results in a 48-percent increase in booth traffic over the previous year.






portfolio
Meet Markets
Six companies turn their in-booth conference rooms into sophisticated meeting venues, complete with architectural interest and contemporary furnishings to boot.