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Expo 2012
From jaw-dropping design to wow-inducing technological wizardry, the 2012 World Expo in Yeosu, South Korea, was brimming with inspiration for exhibit and event professionals. Check out this month’s Trade Show Video, sponsored by Virtual Media Group, to see inside some of the epically experiential pavilions.
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 Trade Show Bob
Industry vet Bob Milam explores the intangible factors that contribute to purchasing decisions: nuances such as body language and eye contact that you can’t get without face-to-face contact. Whether you’re selecting an exhibit house or pitching your products, it’s often the intangibles that make all the difference.
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ONLINE LEARNING
Negotiating Skills to Win
We negotiate in everything we do in our life, at home, and at work, and it’s no surprise that exhibit managers use negotiating as a primary job tool. In this Jan. 15 session, Dan Lumpkin outlines the five steps to becoming a better negotiator, the difference between negotiating and bargaining, the public and private reasons people agree with you, the components of a sound and satisfying agreement, and more.
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Ask Mr. Green
 In this installment of Ask Mr. Green, Tom Bowman offers up a selection of best-in-class practices to help you set and establish Green goals, then follow through by making more eco-friendly choices in four key areas: booths and collateral, transportation, catered events, and travel.
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 Mail Enhancement
Precision Dynamics Corp. paired a well-crafted mailer with an enticing sweepstakes to drive traffic to its booth at the Hospitality Industry Technology Exposition & Conference (HITEC). The innovative direct-mail campaign increased leads by 5 percent despite a more than 20-percent drop in attendance, and earned a Sizzle Award. |
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Ideas That Work
