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EXHIBITOR Magazine
Dec. 2006 — Contents
DEPARTMENTS:

Knight Errant
The Principle of New Experience


Help
International Pavilions
Plus: Industry Lingo and
Cost Cutting


Exhibiting 101
Ground Rules



Ideas That Work
Big Tack Attack
Plus: Beat It, Ask the Attendees, and more


Ask Dan
How Can I Earn Veteran Staffers' Respect?


Plan B
In-Patient Show Manager



New Tools
Check out the industry’s hottest new products


Archive
A Sign of the Times


CASE STUDY
Time of Possession
Komatsu America Corp. uses a series of sports-themed activities to keep attendees inside its exhibit at Conexpo-Con/Agg 2005, doubling sales leads in the process.


Quiz
The Long and Short of It
Trade shows have a dialect all their own. Test your industry knowledge by trying to decipher some popular acronyms.

RESEARCH
State of the Industry
Last year was a good year for trade shows, with eight of 11 industry sectors recovering to surpass year 2000 performance metrics. Highlights from the Third Annual CEIR Index indicates that things are looking up for almost everyone.

PHOTO GALLERY
Soft Sell
Sucampo Pharmaceuticals Inc. and Takeda Pharmaceuticals North America Inc. launch a new product at Digestive Disease Week.

DIRECT MAIL
Lumpy Mail Gets Read
Judy Baker Neufeld presents tips and techniques to help you take your company's pre-show mailers to the third dimension.

PORTFOLIO
Fabric Mavericks
Thanks to tension fabrics, today's exhibits can be softer than a down pillow and curvier than Anna Nicole Smith. Check out six examples of companies using fabric for everything from walls and ceilings to performance art.


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Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.