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EXHIBITOR Magazine
February 2010
 

 
DEPARTMENTS

Editorial
What's Your Story?



Help!
Exhibit Design
Plus: Booth Staffing,
Exhibit Costs



Ask Dan
Keep it to Yourself!



Exhibiting 101
How to Save on Swag



Ideas That Work
Demo in Motion
Plus: Hanging by a Thread, Sample Size, Two-Faced Space, and more



Portfolio
The Lighter Side



Plan B
A Low Blow



New Tools
Check out the industry’s
hottest new products.




Archive
The Sound of Moo-sic




all-star awards
EXHIBITOR Magazine's 12th Annual All-Star Awards
Honoring the individual accomplishments of trade show exhibit managers.





Mardi Gras Makeover
CareerBuilder Inc.’s Adam Polaszewski takes The Big Easy by storm during the Society for Human Resource Management annual conference with a New Orleans-inspired integrated program that conjures a 65-percent increase in booth traffic.





Custom-Tailored Cost Cutting
Do-it-yourself gumption and cost-cutting savvy helps Doreen Paquette keep a major industry trade show on Wacker Chemical Corp.’s docket and saves $57,450.






Fighting Words
Lorna Pierno delivers a one-two punch, including boxing matches and fight-themed giveaways which generate $1 million in sales for Xirrus Inc.







Boston Tea Party
Marla Merritt organizes a revolution of sorts for OrthoBanc LLC by orchestrating a tea-party-themed integrated program that brews a 700-percent uptick in show-floor sales and a 145-percent increase in leads over the previous year.





photo gallery
The Red Green Show
To captivate the attention of booth visitors, 3D Exhibits Inc. pairs educational mini sessions and interactive activities with swooping architecture and a color-shifting light show.







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Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.