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February 2012
Editorial
Much Ado About Microsoft
 Help!
Quick Response
Codes
Ask Dan
Employee Evaluation Day
Exhibiting 101
Lessons Learned
Need to Know
Three things you need
to know this month.
Ideas That Work
Wines of the World
Plus: Low-Tech Wizardry
and Viva Mexico
Portfolio
The Bar Scene
Conventional Wisdom
McCormick Place
Plan B
The Not-OK Corral
Archive
Domo Arigato, Mr. Roboto
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global venues
International Exhibiting Guide
Learn the dos and don’ts of exhibiting at trade shows in bustling cities like Shanghai,
Istanbul, and São Paulo.
case study
Breaking the Ice
D-Link Systems Inc. breaks character and imbues its integrated-marketing program with humor to attract, entertain, and educate attendees at the International Consumer Electronics Show in Las Vegas.
technology
Techno Files: Part One
The first installment
of our three-part
series on tech tools
explores Near Field
Communication, tablet
PCs, and Radio
Frequency
Identification.
small exhibits
Small Things Considered
Eleven exhibits that make
an impression despite their
small stature.
social Media
Zen Master of Social Media
Author Shama Kabani explains the
importance of using social networks
to listen, share, and adapt.
photo gallery
Happy Camper
The North Face raises eco-friendly
exhibiting to new heights with an
eye-catching 6,000-square-foot
wilderness comprising lightweight
fabric, reclaimed barn wood, and
recycled paper.
More From EXHIBITOR Magazine
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EXHIBITOR 2011
 EXHIBITOR Show is the largest collection of exhibit and
event resources in the country. The three-
day exhibition
features nearly 300 exhibitors who have brought their A
game, showcasing products and services with innovative
marketing programs. As EXHIBITOR2012 approaches,
check out this video highlighting some of the most eyecatching
displays from last year’s show.
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 ONLINE LEARNING
An Adventure
in Budgeting:
Making Trade-Offs
Objectives? Check. Budget parameters? Check. But wait
— what happens when your objectives don’t neatly fall
within the bounds of that trade show budget? In order to
forge ahead, you’ve got to be prepared to make trade-offs.
This March 20 session will walk you through the process of
making trade-offs and teach you how to formulate strong
marketing strategies to boot. |
International Exhibiting Guide
International exhibiting is a fact of life for many marketers,
but if you’re not prepared for cultural differences, your expat
adventure could quickly become a non-native’s nightmare.
Before panic sets in, check out EXHIBITOR’s online International
Exhibiting Guide. You’ll find helpful exhibiting tips for
more than a dozen locales outside the United States. |
EXHIBITOR eTrak
Updated regularly and covering topics that range from measurement and budgeting
to booth staffing and presentations, the EXHIBITOR eTrak blog deserves a virtual
visit. Peruse the most recent posts, browse the archives by topic, and subscribe to
e-mail updates for notifications when new content becomes available. |
Where Do Broken Booths Go?
When and how should you discard your custom booth
when it is well past its prime? Industry experts weigh
in, providing a logical guide to the decision-making
process and six ways to dispose of an expired exhibit.
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