research
Audits and Surveys: What You Don’t Know Could Cost You
Learn how trade show audits and surveys provide accountability and validation.




GRAPHICS
10 Small-Booth Graphics Mistakes
Limited exhibit real estate doesn’t necessarily mean limited messaging. We show you the most common graphics errors along with 10 rules to follow to maximize the space you have.




case study
Foam and Function
Neon-green pool noodles, white refrigerators, and a clever call to action result in a 49-percent decrease in cost per high-quality lead for Exhibit Concepts Inc. at EXHIBITOR2007.




portfolio
Personal Space
Closing the deal just got easier for these six exhibitors, whose in-booth meeting rooms come out of the cramped closet and sprawl out in suite sophistication.




Photo gallery
Beach Party
Plaza Las Americas Inc. brings the ocean to Las Vegas during the International Council of Shopping Centers Spring Convention, setting the scene in its exhibit for a relaxing day at the beach.