|
|
 |
|
|
 |
| Online Issues |
Back Issues |
Change of Address |
Subscribe to EXHIBITOR |
|
 |
|
January 2012
Editorial
New Year,
New EXHIBITOR
 Help!
Booth Staffing
Plus: Green
Exhibiting
Ask Dan
Bugging the Boss
Exhibiting 101
Small Packages
Need to Know
Three things you need
to know this month.
Ideas That Work
No, Don’t Go!
Plus: Scarf it Up, Kinda
Corny, and more
Photo Gallery
Made in the Shades
Plan B
Against All Odds
Ten by 10
Social Media
New Tools
Check out
the industry’s
hottest new products.
Archive
Presidents' Day
|
all-star awards
The 14th Annual All-Star Awards
Honoring the individual accomplishments of exhibit and event managers.
booth theme
In the Game
Honeywell Safety
Products’ Corri Glydon
scores with a sports-themed
promotion
that engages and entertains attendees for
a game changing 30 to 45 minutes.
consolidation
Medtronic's Marketing Machine
Sue Huff consolidates
Medtronic Inc.’s exhibit
empire with surgical
precision, resulting in cost
savings and increased
program efficiency.
promotions
A Delightful Detour
Faced with various
roadblocks that left him
without an exhibit at a key
show, Jabra Corp.’s Jeff Duchesne stays on
track and increases leads by 125 percent.
measurement
The Value of Visitors
To save her exhibit program
from being cut, Laura Garland
of Moen Inc. relies on math,
metrics, and measurements to
prove the value of exhibiting
to upper management.
quiz
There's No Place Like ...
From sea creatures and aircraft
carriers to rockets and racehorses,
these venues have something
for everyone — including
reasonable rental rates.
More From EXHIBITOR Magazine
|
 |
|
|
RSA Conference 2011
 The 20th annual RSA Conference invited information-security professionals from around the world to the Moscone Center in San Francisco to talk about cybercrime and how to protect their companies against it. To see how exhibitors put these lock-and-key products and services on display, check out this month’s trade show video.
|
eTRAK
Business Marketing Strategies
and Trade Shows
Everyone knows that to succeed in the dog-eat-dog world of business, you need to strategize. But not everyone knows how to do it well, and some even confuse strategy with tactics. This Jan. 19 session will teach you how to plan strategically for trade shows and events. |
Ask Mr. Green
In this month’s installment of Ask Mr. Green, eco-evangelist Tom Bowman digs beyond the survey results in EXHIBITOR’s November 2011 story, “An Still Inconvenient Booth” and addresses whether companies are still gung-ho about going Green given the current economic climate. Check out his post to find out how keeping up Green efforts despite the Great Recession just might put you ahead of the pack. |
Design Minds
 Exhibit designers are like Lady Gaga’s outfits: They’re grossly creative and no two are exactly alike. That’s why EXHIBITOR talked with 12 visionary designers for quick Q&A sessions to pick their brains. Read the interviews to find out what makes each of these creative geniuses tick. |
What’s That Smell?
Scent marketing is passing the smell test for exhibitors. In fact, strategically selected smells can cause people to linger in your booth longer and make them more likely to buy. In this article, learn how to use various aromatic lures to make customers more relaxed, alert, and intrigued by your brand.
|
|
