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EXHIBITOR MAGAZINE JUNE 2003
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Exhibit Design
Low Down On Layouts

Everything you need to know about the six most common exhibit floorplans


Marketing
The Sound of Muzak

When pursuing a strategically valuable new market, why do you hire a garbage-can designer to create your trade show exhibit?


Portfolio
Ordinary Elements, Extraordinary Effects

Six key elements that steal the show.


Exhibit Management
'The Customer Is The Event'

QBP grew a backyard picnic into a legendary industry event by treating their customers like they're the boss.


Measure Up
Is Your Event a Success?

Here are six ways to find out.


Event Marketing
The Rolling Thrones

How Charmin uses bathroom humor to increase sales 14 percent


Events
Pony Up, Pardner

How to get your partners to pay for your event.


Exhibit Design
Homemade Gold Mine

How Mike Anderson hammered out a 24-carat exhibit using liquid nails and foam insulation.


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EXHIBITOR MAGAZINE
DEPARTMENTS:
Knight Errant
Is it Real-Real or Real Fake?

Help
Rental Exhibit Costs

ExhibitorXtra
Ideas That Work

Backstage
Exhibitor Announces Sizzle Awards Jurors

Plan B
Loose Caboose (and General Mayhem)

New Properties
$434,000 in New Exhibits

Ask Dan
Lately it seems like I'm in meetings all day long...

History
Whatever Floats Your Boat