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EXHIBITOR Magazine
June 2008 — Contents
 
 
DEPARTMENTS

Editorial
As a Matter of Fact


Help!
Customer Research
Plus: Personnel Cost Cutting


Ask Dan
Maintaining Assertiveness


Ideas That Work
Psych Test
Plus: The Proof is in the Pond, Forecasting Success, and more



Quiz
The Price of Presence


Exhibiting 101
Unions Demystified


Plan B
The Jazz Singer

New Tools
Check out the industry’s hottest new products

Archive
Corn of Plenty

philanthropy
Cause and Effect
Eight exhibitors infuse their trade show programs with feel-good philanthropic efforts that also deliver serious measurable results.



research
State of the Industry
The results are in for the Center for Exhibition Industry Research’s annual index, which reports a fourth consecutive year of performance growth despite the nation’s uncertain economy.



case study
Breaking Oral Tradition
Procter & Gamble Co. targets dental hygienists with a product launch that features a breakfast presentation, product demo, and premium giveaway.




photo gallery
Designed to Cell
Amgen Inc. invites attendees to get up close and personal in its Innerspace-inspired exhibit at the 2007 American Society of Nephrology conference.




Lead forms
Beyond the Fishbowl
Lead forms aren’t just for salespeople anymore. This step-by-step guide explains how to create a successful lead form that gathers useful information for everyone in your organization.



exhibit design
Willkommen to EuroShop
EXHIBITOR magazine journeys to Deutschland to show you what’s new in the world of international exhibit design.




More from EXHIBITOR Magazine
Classifieds - Displays for sale, job listings.
Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Trade Show History Photo Archive - A collection of images from trade shows of yesteryear.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.