EXHIBIT DESIGN
Waste Watchers
Strapped with tight budgets, three clever exhibitors beg, borrow, and deal to make something out of nothing.




RESEARCH
State of the Industry
According to the Center for Exhibition Industry Research, 2008 marked the exhibit industry’s first annual decline since 2002.





STAFF TRAINING
This is a Test
Does your team come to a screeching halt when faced with trade show mishaps? Prepare for the unexpected by training your staffers to think on their feet.






CASE STUDY
Hoodman to the Rescue
Hoodman Corp. goes from being a barely visible sidekick to a lead competitor in the memory-card market with an inflatable exhibit structure.





EDUCATION
Read All About It!
There’s no industry bible for exhibit marketing, but there are more than a few tomes that are worth checking out. We polled our editorial advisory board members to get their top picks for EXHIBITOR’s first Summer Reading List.





PORTFOLIO
Take Your Seats
From curvaceous to contemporary, these six samples of exhibit seating are anything but conventional.