case study
Party Like a Rock Star
Creatacor Exhibits and Displays Inc. uses a music-themed integrated program to turn casual listeners into die-hard fans.






Research
State of the Industry
The Center for Exhibition Industry Research’s seventh annual CEIR Index indicates an unprecedented decline in net square footage, trade show attendance, the number of exhibiting companies, and show-related revenue. Consult the report to determine how your industry sector held up during the Great Recession of 2009.








Refurbishment
Refurb Madness
Is your booth in need of a cost-conscious makeover, but you don’t know where to start? You’re in luck. We asked eight industry experts to weigh in with inventive yet inexpensive ways to breathe new life into a tired exhibit.










education
A Novel Approach
Members of our Editorial Advisory Board offer their recommendations for our second annual Summer Reading List, which includes everything from straightforward event-marketing manuals to books about communication and various leadership styles.






photo gallery
Kitchen Confidential
A demo kitchen and four suites comprising porcelain floors, crystal chandeliers, and a canopy of twigs highlight USA’s high-end line of appliances.