quiz
It's Geek to Me
You don’t need to be a fanboy (or fangirl) to ace this month’s quiz, but it sure helps. See if you can decipher which fantastical trade shows are real, and which ones are fictional.









research
Virtual Reality
The results of our 2011 Virtual Events Survey are in, and indicate that face-to-face interactions still reign superior over virtual alternatives — at least for now.









case study
A Walk to Remember
To introduce its new drug for multiple-sclerosis patients, Acorda Therapeutics Inc. gets physical with a series of hands-on activities at the 2010 American Academy of Neurology conference.









education
Continuing Education
Members of our Editorial Advisory Board offer their suggestions for our third annual Summer Reading List. This year’s picks cover everything from presentation skills to unconventional marketing tactics.









exhibit design
EuroShop ist Wunderbar!
EXHIBITOR travels to EuroShop 2011 in Dusseldorf, Germany, and brings back a plethora of photos to give you a sneak peek at what’s new in international exhibit design.