global venues
International Exhibiting Guide
Insider tips, tricks, and advice to help you exhibit successfully in São Paolo, Brazil; Dusseldorf, Germany; and Tokyo, Japan.





lead management
Lead the Way
Don’t let another lead fall through the cracks. We’ve outlined 10 tips on how to track your leads from beginning to end — and save your company’s trade show program in the process.





research
Industry Update
In this rocky economy, it’s best to stick to the facts. We’ve polled hundreds of exhibit managers to find out how their budgets and financial outlook stack up for 2009. How does yours compare?





case Study
The Pucker-Up Promotion
A mystery-flavor lip-balm promotion generates word-of-mouth buzz and $1 million in business for Snugz USA Inc.





Booth themes
Theme Weavers
Taking their cue from Walt Disney, three companies craft booth themes that turn plain old exhibits into show-floor destinations.







photo gallery
Sci-Fi Design
Grundig Intermedia GmbH sets itself light years apart from competitors by masterminding an out-of-this-world exhibit.