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Trade Show Bob
Priming show attendees for a sale can mean the difference
between your promotion floating or flopping. Your approach
 might involve sending a creative pre-show mailer, building
online hype, or incorporating a unique experience into your
booth. In this month’s debut installment of our Trade Show Bob
blog, Bob Milam explains why priming visitors for a sale is a
critical piece of your exhibit-marketing program.
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TRADE SHOW VIDEO
ICFF 2011
 Every year, furniture and fashion collide at the
International Contemporary Furniture Fair, and 2011
was no exception. Attendees flooded the aisles to see
everything from sexy chaise lounges to funky light
fixtures. Check out this month’s trade show video,
sponsored by Freeman Co., for the hottest trends.
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Integrated Marketing Communications
Like double knotting your shoelaces prior to the big race, it’s crucial to sync your
marketing-communication programs with your exhibit-marketing efforts. In this May 22
session, you’ll learn how to set quantifiable objectives, recognize your audience, and
analyze your results for continuous improvement.
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Super Size Me
 Bigger booths are more memorable, attract more attention,
and make a bigger statement than tiny 10-by-10-foot
exhibits. But if you’ve got a less-than-sprawling space, you
can still play with the big boys. Leading designers, exhibit
houses, and experts in perception share tips for making
your booth look bigger than it actually is.
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What's the Point?
 Our 26th annual Exhibit Design Award winners are among the most innovative
and eye-catching structures ever seen on the trade show floor. In exchange
for inspiring our readers, they received one of the most coveted and deadly
trophies on earth: The Point. Find out what our custom-designed awards
have in common with some of the world’s other most-coveted pieces of
hardware, including the Emmys, the Golden Globes, the MTV Movie
Awards, and the Dancing With the Stars mirror-ball trophy. |
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