GRAPHICS
Graphics Made Simple
Can’t tell your PMS from your CMYK? Learn the basics — and the lingo — of graphics production and design with this black-and-white primer developed with the needs of exhibit managers in mind



GREEN EXHIBITING
Eco-Friendly Flooring
This guide to Green flooring pulls the non-recyclable exhibit carpet from under your feet and offers up the pros and cons of eighteco-friendly options, accompanied by an easy-to-reference chart that includes price approximations and material weights.



Case Study
Mack Gets Ready to Rumble
To haul its image out of the ditch, Mack Trucks Inc. stages several high-energy unveilings of its newest heavy-duty truck at two industry shows — and pre-sells its entire first-year production line on the trade show floor.



INTERVIEW
The New Exhibit-Marketing Currency
Jim Gilmore, author of the book, “Authenticity: What Consumers Really Want,” explains why consumers are looking for more than affordability and quality when it comes to making purchasing decisions.



PHOTO GALLERY
Box Top
Temple-Inland Inc. steps outside the box with its exhibit at the 2007 Fresh Summit. Forgoing past designs full of stacked brown boxes, the company creates a chic, earth-toned space that looks more like a museum installation than a moving company.