EXHIBITING 101
Special Reports
Learn how to prove your exhibit program’s worth to upper-level management with a comprehensive post-show report.




budgeting
Budgeting: The Numbers Game
It’s nearly impossible to predict exactly how much money your company will spend to exhibit at upcoming shows. However, you can use this guide — complete with all the stats and formulas you need — to figure out a ballpark budget that’s based in reality.






mobile marketing
On the Road
To compensate for decreased trade show attendance, three different companies take matters into their own hands — and take to the open road with mobile-marketing campaigns that net increased brand awareness and remarkable ROI.






portfolio
Counter Culture
Want your exhibit to make a good first impression? Check out these six examples of reception desks that go beyond mere functionality to make sophisticated, brand-appropriate statements.





case study
The Mmm, Mmm, Good Exhibit
Kikkerland Design Inc. creates a 10-by-20-foot exhibit made of Campbell’s Soup cans that draws attention and makes a memorable statement at the 2009 International Contemporary Furniture Fair.