quiz
The Language of Leads
Get a handle on the lexicon of leads with this month’s quiz, which features 12 common lead-related terms.







research
A Still Inconvenient Booth
Check out the results of our 2011 Green Exhibiting Survey to learn how purchasing patterns have changed in the last four years since our benchmark white paper entitled “An Inconvenient Booth.”









case study
Black Market Booth
To demonstrate the very real threat of cybercriminals, Symantec Corp. brings the seedy world of cybercrime to life with an interactive exhibit experience at RSA Conference.










budgeting
How to Calculate Your Costs
It’s no secret that budgeting isn’t an exact science. But rather than guessing what your expenses will be, use these tips, guidelines, formulas, and averages to develop a realistic budget for the trade shows on your calendar.










Mobile marketing
Road Shows
Three companies — General Electric Co., Arby’s Restaurant Group, and Hyundai Motor America — hit the open road with mobile-marketing campaigns that engage, educate, and entertain attendees across the United States.