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EXHIBITOR Magazine
October 2008 — Contents
 
 
DEPARTMENTS

Editorial
The Life of the Party



Exhibiting 101
10 Ways to Impress the Press



Help!
Exhibit Lighting
Plus: Pre-Show Promotion


Ask Dan
Handling the Company Snitch



Ideas That Work
High-Definition Dining
Plus: Hug Fest, Building
Goodwill, and more



Plan B
Raise a Glass



Quiz
In the Beginning



Portfolio
Wondrous Walls


New Tools
Check out the industry’s hottest new products



Archive
Shock it to Me



SIZZLE AWARDS
EXHIBITOR Magazine’s 11th Annual Sizzle Awards
Honoring innovative red-hot trade show exhibit promotions.



Game Plan
The Medicines Co. develops a provocative trivia game that puts doctors’ knowledge to the test — and quadruples leads.



Lego Land
Cramer encourages attendees to be kids again with a Lego-themed booth that surpasses its lead goal by 100 percent.



The Money Pit
A bankable in-booth activity lures four times as many visitors to Interbank FX LLC’s booth compared to previous years.



Little Black Box
Inquisite Inc.’s direct-mail campaign gets 72 percent of recipients to provide contact information before visiting its booth.



Pause Marketing
Derse Inc. encourages attendees to chill out at EXHIBITOR2008, creating a relaxing respite from the hectic trade show floor.



The Perfect Storm
A mighty 70-mph wind provides the push Veka Inc. needs to funnel almost 3,000 attendees to experience its new product.



Food for Thought
A kitchen-themed campaign generates a 26-percent increase in leads for MG Design Associates.



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Classifieds - Displays for sale, job listings.
Resource Directory - The most comprehensive source for trade show and event marketing products and services.
Trade Show History Photo Archive - A collection of images from trade shows of yesteryear.
Illustrated Buyer's Guide - The most widely-read purchasing tool in the industry is now the premier online resource for exhibit products and services.
Exhibiting Tips - Hundreds of exhibiting tips.
Awards Programs - The industry standard for recognizing excellence in trade show and corporate event marketing.
Projects & Business - A database of over $2 million in cutting-edge exhibit designs.