SIZZLE AWARDS
EXHIBITOR Magazine’s 11th Annual Sizzle Awards
Honoring innovative red-hot trade show exhibit promotions.



Game Plan
The Medicines Co. develops a provocative trivia game that puts doctors’ knowledge to the test — and quadruples leads.



Lego Land
Cramer encourages attendees to be kids again with a Lego-themed booth that surpasses its lead goal by 100 percent.



The Money Pit
A bankable in-booth activity lures four times as many visitors to Interbank FX LLC’s booth compared to previous years.



Little Black Box
Inquisite Inc.’s direct-mail campaign gets 72 percent of recipients to provide contact information before visiting its booth.



Pause Marketing
Derse Inc. encourages attendees to chill out at EXHIBITOR2008, creating a relaxing respite from the hectic trade show floor.



The Perfect Storm
A mighty 70-mph wind provides the push Veka Inc. needs to funnel almost 3,000 attendees to experience its new product.



Food for Thought
A kitchen-themed campaign generates a 26-percent increase in leads for MG Design Associates.