SIzzle awards
EXHIBITOR Magazine's 12th Annual Sizzle Awards
Honoring innovative red-hot trade show exhibit promotions.





Cisco Defends its Realm
A cast of four superheroes assists Cisco Systems Inc. in tapping a new target market at the 2009 RSA Conference, generating 700 leads and 38,282 clickthroughs to its graphic-novel themed microsite.





Demo Day Camp
A summer camp theme proves successful for West, a Thomson Reuters business, as it conducts a record 4,081 in-booth product demos for elusive law librarians.





Branding Irons
Vifor International Inc. educates 2,000 attendees about its new iron therapy with a whimsical traffic-building activity.





The Brown-Bag Booth
Equipped with half its budget, Kubik Inc. still manages to fill up attendees with an integrated program that includes clever mailers, a do-it-yourself exhibit, and fresh-baked cookies.





Rebel Sell
Switch: Liberate Your Brand deploys a gaggle of guerrilla-marketing methods — complete with a guerrilla-marketing aesthetic — that helps it surpass lead-generation goals by more than 25 percent.