photo gallery
Splendor in the Grass
D’Art Design Gruppe GmbH creates a 20-by-26-foot urban oasis featuring oversized flora and outdoor accessories.








research
On Your Own?
The results of our 2011 Rental/Refurb Survey reveal that while new custom builds reign supreme, booth rental and refurbishment are common alternatives — 72 percent of respondents have considered exhibit rental and 59 percent have experience refurbishing an existing exhibit property.










quiz
Masterpiece Theaters
No one is going to mistake a convention center for a museum, but did you know exhibit halls across the U.S. house works of fine art? See if you can match the art with its locale in this month’s quiz.











case study
Stamp Act
CCL Label Inc. devises a passport activity that not only keeps visitors engaged long enough to learn about each of the company’s four product divisions; it also generates 303 leads — 78 percent more than the show’s per-company average.











unique exhibits
Expect the Unexpected
From oversized props and unusual materials to ingenious product displays, these 15 exhibits prove that attracting attention at a trade show is all about curb appeal.