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EXHIBITOR Magazine
September 2007 — Contents
 
 
DEPARTMENTS:
 

Knight Errant
Notes on a Spindle

Help!
Promotional Mailers
Plus: International Exhibiting


Exhibiting 101
Danger Zone


Ask Dan
Should I Stay or Should I Go?


Ideas That Work
Fishing for Attendees
Plus: White-Tile Event,
Creative Energy Booster, and more

Plan B
Weekend Break


New Tools
Check out the industry's hottest new products


Archive
The Mild, Mild West

Exhibit Design
Here’s Looking at Hue
Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word, and offers a color-connotations primer to help you understand what your exhibit’s palette says to attendees.



transportation
Shipping’s Seven Deadly Sins
Freight carriers share the most common transportation mistakes made by exhibit managers — as well as easy steps you can take to avoid accruing extra costs.



research
Remember Me?
Exhibit Surveys Inc.’s Most-Remembered Exhibits study provides an inside look at what attendees are thinking — and what you can do to ensure your booth stays front of mind long after the show is over.



quiz
The Price is Right
Come on down and see if you can match the exhibit property with its price tag in this month’s quiz.




 presentations
A Panoramic Prescription
Amgen Inc. and Wyeth Pharmaceuticals add movie magic to their in-booth presentation, increasing face time with attendees and nearly quadrupling booth traffic.



 Photo Gallery
Skiing Green
Spyder Active Sports Inc.’s 2,700-square-foot booth incorporates eco-friendly materials such as bamboo flooring, milkplex, and sintra panels.




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