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EXHIBITOR Magazine
September 2009 — Contents
 

 
DEPARTMENTS

Editorial
Nobody’s Perfect


Help!
International Shipping
Plus: Room Blocks


Ask Dan
Being Assertive


Exhibiting 101
A Penny Saved


Ideas That Work
Roof Line
Plus:
Planting an Idea,
Funny Money, and more


Plan B
Fish out of Water


New Tools
Check out the industry’s
hottest new products.



Archive
The Devil Thumbs a Ride


technology
Trade Shows 2.0
A Web 2.0 primer, covering six social media tools. Learn how each can be incorporated into your exhibit and event program to help you connect with attendees in new, tech-savvy ways.



case study
O. C. Tanner Moves On
To rebrand itself as an innovative player in the employee-recognition industry, O.C. Tanner forgoes tradition in favor of a whimsical exhibit that increases attendance at its in-booth presentation by 50 percent.





small exhibits
Beyond Pipe and Drape
Tired of boring pipe-and-drape walls? Don’t despair. Check out 12 alternatives to the show floor mainstay that are sure to take your small booth from frumpy to fabulous.





portfolio
Show Toppers
We’ve compiled six examples of exhibit-ceiling structures that raise the conventional roof to new heights — proving that when it comes to overhead elements, the sky truly is the limit.




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