quiz

The United States and Canadian exhibition industry is a $100 billion a year business. Fact Fiction More than half of show managers believe their gross trade show revenues will decline in 2010. Fact Fiction Attendees are 60 percent more likely to purchase from a company after visiting its exhibit. Fact Fiction Exhibit staff typically engage nearly 90 percent of booth visitors in face-to-face conversations. Fact Fiction There are more than 14,000 trade shows held in the United States and Canada each year. Fact Fiction Female exhibit managers earn an average of almost 10 percent more than their male counterparts. Fact Fiction Trade shows are the second-largest source of commercial waste in the United States. Fact Fiction More than 75 percent of exhibitors track their programs’ return on investment (ROI) from shows. Fact Fiction Of the social-media tools available, exhibitors cite LinkedIn as the one with the most potential. Fact Fiction Nearly 5 percent of business-to-business trade shows are audited by an independent third party. Fact Fiction Nearly 80 percent of sales leads generated at a trade show are never followed up on. Fact Fiction On average, 75 percent of attendees at an exhibition are first-time visitors to that particular show. Fact Fiction The average cost of reaching visitors face to face at a show has decreased over the last 10 years. Fact Fiction Approximately 25 percent of attendees plan to buy one or more products exhibited within a year after the show. Fact Fiction The most common reason why exhibitors don’t use social media in their marketing is that their corporate policies forbid it. Fact Fiction