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Turn your literature stand into an interactive tool with EventReady/TMI’s Info2Go inline literature-display kiosk. The expandable modular system features two video-screen towers that bookend the unit. Each tower includes three screens, one for interactive video, one with a touchscreen to allow attendees to browse your product offerings, and another for a slide show. Panels set between the two towers feature racks to hold literature. The 10.5-foot tall Info2Go can expand from one literature panel up to five, with each measuring 3 feet across, and offers a backlit sign option for the top of the display.
Contact: EventReady/TMI, Mayfield Village, OH, 888-823-4925, www.eventreadytmi.com









If you want your message to extend long after the show, check out the Eco Choice Organic Economy Totes from Marco. The organic-cotton bags measure 14-by-14.5 inches and can be imprinted with your company logo. Not only does the cotton material give the bags staying power over a disposable plastic bag, but compared to plastic, it makes less of an impact on the environment as well.
Contact: Marco, Harrisburg, PA, 877-545-9322, www.marcomeetings.com







While soft carpet gives exhibit visitors’ feet a cushy treat, Liquid Fusion turns the floor of your booth into an interactive exhibit component. The portable tilesystem from Holo-Walls LLC is madeof 40-inch-square PVC sheets filled with two contrasting-colored liquids encased in an aluminum frame. As visitors walk on the tiles, the liquids swirl and move, creating a colorful effect. A company logo can be incorporated into the base sheet so when someone steps on the surface, the liquid moves, revealing the image. The tiles are available in six color combinations.
Contact: Holo-Walls LLC, Westlake Village, CA, 818-735-3565, www.holowalls.com






Typical indoor signage often falls down on the job in windy outdoor conditions. The Windframe’s spring base lets your graphics flex instead of falling in high winds, and its steel feet with rubber stoppers put the brakes on missed messages. Just snap your graphics between the sign-holder’s double-sided aluminum frame and back panel. Perfect for convention-center exteriors or outdoor exhibits, Windframe holds posters from 28-by-44 inches to 26.5-by-42 inches and comes with a black frame and a white back panel.
Contact: Walls + Forms Inc., Dallas, 972-745-0800, www.wallsforms.com



 


Make post-show lead follow-up less daunting with Showcare’s Ewizard four-step marketing program. The company offers a selection of professionally crafted e-mail templates that can be modified to fit each exhibitor’s specific needs. Simply log on to Showcare’s Web site, click on the Exhibitor button on the right, then follow the four-step process — upload a client list, choose a template, edit the message, and pay the fee — and Showcare creates the individual e-mails for each client using your list and message and sends them to your recipients. That’s one less chore on your to-do list.
Contact: Showcare, Markham, Ontario, Canada, 888-892-0745, www.showcare.com








Turn a personal computer into a data-capture kiosk in your booth. The InstaStar system from InstaFotos Inc. works in conjunction with your electronic badge reader to not only rank and categorize leads using your criteria, but also keep track of who received a promotional item and deliver lead information in a Web report after the event. The system requires no software installation — simply plug the InstaStar memory stick into a USB port on your PC and connect the badge reader.
Contact: InstaFotos Inc., Burlingame, CA, 800-483-8687, www.instafotos.com








Refresh your booth’s ho-hum signage and make your company’s message crystal clear with Pevnick Design Inc.’s new 3-D Graphical Waterfall. Unlike its two-dimensional predecessor that formed a curtain of water, the device uses 16 layers of falling water to create geometric shapes and images including spirals, helixes, ribbons, or company logos, all visible from any angle. The waterfall is anchored on the top and bottom by blocks available in 1-by-1 foot, 2-by-2 foot, 2-by-3 foot, or custom sizes that can be adjusted vertically from 12 to 60 feet apart.
Contact: Pevnick Design Inc., Milwaukee, 414-540-0051, www.pevnickdesign.com



 

What's The Big Idea?
Do you have a clever exhibit-related tip? Did your last exhibit have an über-cool traffic builder?
Contact Janet Van Vleet [email protected].

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